I was recently brought out to help capture some content for Athletic Brewing Company and their new partnership with Altera Mountain Company. For those that don't know what Athletic Brewing Company is, they're a craft brewing company that produces non-alcoholic beer. To my surprise, it was absolutely delicious and tastes just like a normal beer and they offer a variety of different beers from IPA's to Witbier to Goldens.
This specific content shoot was shot at Palisades Tahoe just outside of Truckee, CA. Unfortunately, we haven't had any fresh snow in Tahoe in over 3 weeks, but with a stellar lineup of athletes (Ty Dayberry, Drew Peterson, and Camille Conrad) to work with, it made my job easy and we were able to get some great shots. The goal was to capture a combination of lifestyle, action, and product shots throughout the resort. Minus the massive east winds that came through and shut down some of the upper mountain lifts, it was an awesome time working with all the athletes and some of the marketing team from Athletic Brewing.